Rally Guide


The 2023 Steel Horse Rally

May 5th & 6th, 2023 | Fort Smith, Ark.

Be part of one of the fastest-growing charity motorcycle rallies in the USA! Friday, May 5th & Saturday, May 6th, 2023, Fort Smith, AR

The Steel Horse Rally is held the first weekend each May and the charity motorcycle event is dedicated to “All Who Serve” and helps several local charities and the community. In 2022, the Steel Horse Rally shattered previous attendance records with an estimated 200,000+ attendees for for the two-day event and a positive local economic impact of more than $22 Million. The unique setting of the Steel Horse Rally gives motorcycle riders an opportunity to park their bikes in the middle of historic Garrison Avenue - one of the widest historic downtown "Main Streets" in the USA. Attendees can park just steps away from all of the vendor areas and entertainment at the Steel Horse Rally.

Since it was established in 2015, the two-day event is one of the premiere events in the region. Each year, local charities and charitable organizations apply and several are selected to be recipients of the donations generated at the annual Steel Horse Rally. The Steel Horse Rally Inc. charity has donated more than $125,000 plus in-kind donations to local charities and charitable organizations. Plus the Steel Horse Rally gives organizations a unique way to get their message to the community at the Steel Horse Rally by donating informational booth spae to proganization who are selected after going through an application Process.

Vendor Applications Now Available for the 2023 Steel Horse Rally

Vendor Applications are Now Available for the 2023 Steel Horse Rally by clicking on the link below or contacting the Steel Horse Rally. If you are interested in being a vendor at the 2023 Steel Horse Rally, please e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call the SHR Inc. office at 479-414-3775 before completing the application. We want to make sure that we can accommodate you and answer any questions that you may have before completing the applications. Also, be sure to ask about new vendor discounts, sponsorship opportunities, and "early-bird" specials. Deadlines and restrictions may apply. Additional forms may need to be completed for some vendors (food vendors, media outlets requesting press passes, etc.)

Click Here for the 2023 Steel Horse Rally Vendor Application and Map


The SHR Vendors: An Integral Part of the Rally

A huge part of the success of the rally comes from the unique contributions that vendors bring to the Steel Horse Rally. The Steel Horse Rally is a family-friendly rally and there is no admission fee for people to enter the vendor areas. All items to be sold must be approved by the Steel Horse Rally Inc. before the event.  There are vendors fees and vary upon space and items needed (including electricity, water, additional parking passes, etc.). All applications, photos, documents, and payment must be received by the dates on the vendor application to avoid late fees. 

The Steel Horse Rally has vendors in three areas centered around Garrison Avenue in downtown Fort Smith. During the rally, portions of Garrison Avenue are open to motorcycle traffic only and motorcycles may park "nose-to-nose" on the yellow line in the middle of the avenue (very close to the vendor areas!). The three main Steel Horse Rally Vendor locations for 2023 include:

Vendors near the Steel Horse Rally Entertainment Stage and VIB (Very Important Biker) Area: 601 Garrison Avenue (in parking lot across the street from First National Bank of Fort Smith)

SHR Vendor Village: located in the 800 Block of Garrison Avenue, right in the middle of foot and motorcycle traffic during the Steel Horse Rally. This is where official Steel Horse Rally merchandise will be located and the SHR Inc. info tent. This is where the food court, restroom facilities are located.

Vendors at Cisterna Park near General Darby Statue: located in the 1000 block of Garrison Ave., next to the statue of General William Darby on a motorcycle, this location is right next to the giant American flag where motorcycles ride during the Motorcycle Parade on Saturday and near where the Cops and Cones Motorcycle Exhibition will be on Saturday morning of the rally. 

Steel Horse Rally vendor areas are located in the heart of historic downtown Fort Smith and close to all rally events and convenient motorcycle parking. The Steel Horse Rally Motorcycle Parade ends on Garrison Avenue right next to the vendor areas. The Steel Horse Rally is THE place to be: Featuring 80+ unique vendors that have all kinds of foods, services and wares!

If you are interested in becoming a vendor at the Steel Horse Rally, please This email address is being protected from spambots. You need JavaScript enabled to view it.


Customize Your Ride
Whether you want to add new lights to your ride, upgrade your sound system, or new communication technology for riders, you can find lots of items here to make your bike an expression of your unique personality. Plus, you can find out about the newest models of bikes from motorcycle dealers that will be at the event!

See Rolling Works of Art
From Antique motorcycles to brand bikes, you'll find a variety of two and three-wheeled vehicles in the Vendor Village.

Artistic Accessories
Find hand-made jewelry, furniture, and unique parts to customize your motorcycle, too.

Tantalize your taste buds
Bring your appetite! Enjoy all kinds of flavor: from award-winning BBQ to loaded baked potatoes to funnel cakes with strawberries on top.

Fun for All Generations
The SHR Vendor Village has fun for the whole family featuring educational and fun activities for children, like the birds of prey show and kid-friendly games. In the Vendor Village, there will be vendors that have kid-approved toys, face-painting and games. Plus, you never know who is going to ride in for the Steel Horse Rally: from TV stars to musicians to your favorite comic book hero!

If you are interested in becoming a vendor, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call the SHR Inc. office at 479-414-3775

Vendor Payments:

Please note, if you haven't done so already, please contact the Steel Horse Rally Inc. Office to make sure that we can accommodate you as a vendor and that we have all of the items that you require in the vendor area that you are requesting. All vendor payments must be made and received before the deadlines noted on the vendor application. Please refer to the vendor application for details. Please note that for online payments through PayPal there is a non-refundable fee. If you have any questions, please contact the Steel Horse Rally office at This email address is being protected from spambots. You need JavaScript enabled to view it. or (479) 414-3775.



The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.