The Steel Horse Rally Inc. is dedicated to honoring all who serve and helping the local community by generating thousands in donations for local charities. The positive impact of the Steel Horse Rally is felt by the entire region. The 2021 Steel Horse Rally brought more than 130,000 visitors to Fort Smith. The local economic impact of the 2021 Steel Horse Rally is estimated to be more than $19.6 Million (according to the Fort Smith Advertising & Promotion Commission). In just six weekends combined (since the SHR was first held in 2015), the Steel Horse Rally has had a total estimated local economic impact of more than $80.2 Million. This event brings more visitors and tax dollars to the region than any other annual event in the area, plus raises thousands in donations for several local charities.