SHR Store


Rally Guide


The 2023 Steel Horse Rally

May 5th & 6th, 2023 | Fort Smith, Ark.

For the 2023 Steel Horse Rally, there will be three locations where vendors will be:

Vendors at the new Steel Horse Rally Entertainment Stage and VIB (Very Important Biker) Area: 601 Garrison Avenue (in parking lot across the street from First National Bank of Fort Smith)

SHR Vendor Village: located in the 800 Block of Garrison Avenue, right in the middle of foot and motorcycle traffic during the Steel Horse Rally. This is where official Steel Horse Rally merchandise will be located and the SHR Inc. info tent. This is where the food court, restroom facilities are located.

Vendors at Cisterna Park/General Darby Statue: located in the 1000 block of Garrison Ave., next to the statue of General William Darby on a motorcycle, this location is next to where the Cops and Cones Motorcycle Exhibition will be a 10 a.m. on Saturday of the rally.

Steel Horse Rally vendor areas are located in the heart of historic downtown Fort Smith and close to all rally events and convenient motorcycle parking. The Steel Horse Rally Motorcycle Parade ends on Garrison Avenue right next to the vendor areas. Featuring 50+ unique vendors that have everything to customize your motorcycle, jewelry, motorcycle gear, face-painting and activities for children, and all kinds of menu items to tantalize your taste buds, this is THE place to be! for

At the upcoming Steel Horse Rally, there will be more entertainment, music and vendors all centered around historic Garrison Avenue, one of the widest downtown streets in the USA. The huge Steel Horse Rally Thunder through the Valley Motorcycle Parade roars down Garrison Avenue on Saturday afternoon during the rally. Thousands of spectators watch the motorcycles roll beneath a huge American flag and then down Garrison Avenue where they can park in the middle and along the sides of the street. During the rally, Garrison Avenue is open to motorcycle traffic only during the rally and offers motorcycle parking in the middle of the street right on the double yellow line for thousands of bikes. Plus, several of the rides and poker runs benefiting the Steel Horse Rally Inc. start and end on Garrison Avenue.

Customize Your Ride
Whether you want to add new lights to your ride, upgrade your sound system, or new communication technology for riders, you can find lots of items here to make your bike an expression of your unique personality. Plus, you can find out about the newest models of bikes from motorcycle dealers that will be at the event!

See Rolling Works of Art
From Antique motorcycles to brand bikes, you'll find a variety of two and three-wheeled vehicles in the Vendor Village.

Artistic Accessories
Find hand-made jewelry, furniture, and unique parts to customize your motorcycle, too.

Tantalize your taste buds
Bring your appetite! Enjoy all kinds of flavor: from award-winning BBQ to loaded baked potatoes to funnel cakes with strawberries on top.

Fun for All Generations
The SHR Vendor Village has fun for the whole family featuring educational and fun activities for children, like the birds of prey show and kid-friendly games. In the Vendor Village, there will be vendors that have kid-approved toys, face-painting and games. Plus, you never know who is going to ride in for the Steel Horse Rally: from TV stars to musicians to your favorite comic book hero!

If you are interested in becoming a vendor, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call the SHR Inc. office at 479-414-3775




The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.