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Rally Guide



The Steel Horse Rally Inc. is dedicated to honoring all who serve and helping the local community by generating thousands in donations for local charities. The positive impact of the Steel Horse Rally is felt by the entire region. The 2021 Steel Horse Rally brought more than 130,000 visitors to Fort Smith. The local economic impact of the 2021 Steel Horse Rally is estimated to be more than $19.6 Million (according to the Fort Smith Advertising & Promotion Commission). In just six weekends combined (since the SHR was first held in 2015), the Steel Horse Rally has had a total estimated local economic impact of more than $80.2 Million. This event brings more visitors and tax dollars to the region than any other annual event in the area, plus raises thousands in donations for several local charities.

Sponsors make the Steel Horse Rally a huge success and have made it the premiere event for the entire region. The Steel Hose Rally Inc. has many opportunities for you and your business or organization to be a sponsor of the upcoming Steel Horse Rally and events throughout the year. As an Official Sponsor of the Steel Horse Rally, your business makes a positive impact on the community while giving your business an opportunity to reach thousands of potential loyal customers. If you are interested in learning more about sponsorship opportunities for the 2023 Steel Horse Rally and upcoming events, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call 479-414-3775 and a representative of the Steel Horse Rally Inc. will contact you soon.


The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.