SHR Store


Rally Guide


Welcome to the 2022 Steel Horse Rally!

We are honored have you at the 2022 Steel Horse Rally! The rally is always proudly dedicated to “all who serve,” including military, veterans, law enforcement and first responders. The Steel Horse rally is also a 2 state event; There are entertaining events in the great states of Arkansas and Oklahoma.

The Steel Horse Rally officially kicks off on Friday May 6, 2022 at noon. Come enjoy more than 70 vendors from all over the country. They will be set-up in “Vendor Village” in the 800 block of Garrison Ave. in downtown Fort Smith, the “Steel Horse Alley” area on the corner of Garrison and Steel Horse Alley (6th Street.,) and Cisterna Plaza (in the 1000 block of Garrison Ave. in the shadow of General Darby’s motorcycle statue.) Please be sure to sample the great food, products, and unique services that each vendor brings to this year’s event.

On Friday, May 06, 2022 the rally heads to Pocola, Oklahoma’s Tri-State Speedway for the annual “Steel Horse Shootout!” This year’s event will feature professional and amateur motorcycle riders on the dirt track, and we’ve also added 2 live bands AND “Micro Wrestling!” This national touring company features world class wrestling and entertainment. Gates open at 5:00 p.m. Don’t miss this exciting night at Tri-State Speedway, I-540 in Pocola, OK.

The Steel Horse Rally entertainment headquarters will be a the corner of 6th St. and Garrison Ave. (in the parking lot across from First National Bank). Enjoy beverages from the Steel Horse Rally Handle Bar, vendors, and live music and entertainment. This will be the location of the Very Important Biker Tent and Parking. On Saturday, May 7th watch the Miss Steel Horse Rally Contest at 8 p.m. and Messer takes the stage at 9 a.m.

Garrison Ave. in Fort Smith, Arkansas is one of the widest downtown streets in the United States. The Steel Horse Rally gives you a unique opportunity to park your motorcycle right in the middle of Garrison Ave. All we ask is park with your “front tire of the yellow line.” This is quite a sight to behold and your motorcycle needs to be in all the pictures taken of this incredible sight. Garrison closes down to all vehicle traffic expect motorcycles at 6:30 p.m. on Friday, May 6th and at 9:00 a.m. on Saturday, May 7th. The Avenue remains closed until 2:00 a.m. both nights.

We encourage everyone to ride in early and explore the world class motorcycle roads of Western Arkansas and eastern Oklahoma. “Must rides are: The Pig Trail (Highway 23,) Talimena Drive (starts in Eastern OK and ends in Arkansas,) and the highest point in Arkansas, Mount Magazine. Ride information is available on the official rally web page at: www.thesteelhorserally.com. Are you in from out of town? Ride in of the 2 official Steel Horse runs. Public Guardians LEMC Poker Run goes kickstands up on Friday morning, May 6, 2022 and the Law Enforcement Fun Run leaves Saturday afternoon. All the information on these runs is once again available on the official web page.

The Steel Horse Rally is a “family friendly” event and most events are free to enjoy! 2022 sees the return on the exciting “Cop and Cones Motorcycle Exhibition.” This event features law enforcement motorcycle officers from all over the state run a precision course that showcases their incredible motorcycle riding skills. The event begins a 10:00 a.m. Saturday, May 7th and it is held right in the middle of Garrison Ave. between Towson and 12th Street. Bring the entire family and get there early for the best viewing of the 2022 edition of “Cops and Cones!”

The Steel Horse Rally has grown exponentially every year since it’s beginning in 2015. The rally would not be possible with the commitment and dedication of our incredible volunteer staff. All of the people that you see that working as security, bartenders, and several other areas are donating their time, talents, and efforts to make sure your experience at the 2022 Steel Horse Rally is safe and enjoyable. When you see you see someone wearing the Volunteer or Crew credentials, please take a moment and show your appreciation. This incredible team of giving individuals is the “fuel for the 2022 rally.”

Again this year the Steel Horse Rally will be utilizing the “Entertainment District” ordinance. This great new law allows those 21 years old or older to carry their favorite alcoholic beverage in the official Steel Horse charity cup throughout the rally grounds in downtown Fort Smith. The cup along with official armband are available at the Steel Horse Rally information tent against the giant mural in Vendor Village in the 800 block of Garrison, the Steel Horse Handle Bar next to the main entertainment stage on the corner of 6th and Garrison, and at several fine bars, restaurants, and businesses located in downtown Fort Smith. A full list is available on the official web page at www.thesteelhorserally.com or by scanning QR codes located throughout the rally grounds. The charity cups are available for a $5 minimum donation and 100% of the proceeds go directly to the 3 charities of this year’s rally. This year’s charities are: Antioch for Youth and Family, The Boy’s Shelter, and the Children’s Service League.

The 2022 Steel Horse Rally promises to be filled with fun and excitement on May 6th and 7th! We would like to thank each of you that support this fundraising event! Whether this is your first trip to the River Valley or you have come every year we genuinely appreciate you. Last year the rally had zero arrests! This is because of the hard work of local law enforcement, but as importantly it’s because of everyone’s positive attitude. The Steel Horse Rally is proof that thousands of bikers can come together and have an incredible time and take nothing but pictures and leave with awesome memories. Please make plans to attend the next Steel Horse Rally on May 5-6, 2023.

Until then, Ride Safe and Ride Hard!

Dennis Snow

The 2022 Steel Horse Rally Inc. President


Make a positive impact with Steel Horse Rally when you get official Steel Horse Rally gear! When you order official Steel Horse Rally items like pins, bandannas and helmet stickers, you're helping the Steel Horse Rally Inc. charity which is proud to honor all who serve and help our local charities and community. Whether you're looking for that perfect gift for someone else (or for yourself), get the gift that keeps on giving.

Hurry! Only a limited number of items are available in the official SHR Online Store: Click here to visit the SHR Online Store

Once these items are gone, they are gone. (There are limits on some items due to high demand and limited supply; Please call the office if you have questions). Some of the items currently available include:

  • Limited Edition 2021 and 2020 Steel Horse Rally Pins - metal pins proudly designed and made in the USA.
  • Steel Horse Rally Helmet Stickers - These heavy-duty stickers are tough and look good on more than just helmets.
  • Steel Horse Rally Seamless Bandannas - There are lots of ways to wear this versatile bandanna that's made out of soft, breathable material.
  • Official Steel Horse Rally Charity Cups - Get the first ever Steel Horse Rally Charity Cup in Rally Red!

Plus check out a variety of pins, patches, limited edition posters and more available for charitable donations (plus tax & standard USPS ground shipping on most items) in the official online store. You can also make a charitable donation to the Steel Horse Rally Inc. in honor of someone. Your charitable donation may be tax deductible; Consult your tax/financial expert for details. Most major credit cards and banks cards and PayPal accepted. Only a limited number of items are available, so hurry while supplies last. If you have any questions or need more information, visit the SHR Online Store or contact the Steel Horse Rally Office at This email address is being protected from spambots. You need JavaScript enabled to view it. or (479) 414-3775.


The 2021 Steel Horse Rally roared back into downtown Fort Smith, Arkansas on May 7th & 8th and the charity motorcycle event returned with the largest attendance since the rally was established 7 years ago. The estimated attendance for the 2021 Steel Horse Rally is 125,000 to 130,000 people, with an estimated positive local economic impact of $19.6 Million. The motorcycle event, which is dedicated to all who serve and helps local charities, saw a marked increase in attendance from the 2019 Steel Horse Rally.

 “We are ecstatic with this year’s turnout for the Steel Horse Rally,” said SHR President Dennis Snow. “2020 was a very challenging year for us and we were grateful to be able to have the event this year. We did not know if the charity would be able to survive since we were unable to do the event or any other fundraising activities last year. But thanks to our board of directors, volunteers and sponsors, the 2021 Steel Horse Rally was a tremendous success. Because of these dedicated people, we not only had a successful charity event, but added three new additions this year.”

 The 2021 Steel Horse Rally debuted “Cops and Cones,” a motorcycle exhibition that featured Arkansas-based law enforcement riding their motorcycles through a challenging course of cones. This new event was hosted by the Fort Smith Police Department Motorcycle Unit and was a fun event for the entire family to watch.

 The second addition to this year’s event was the new entertainment stage located in the First National Bank Parking Lot at 6th Street and Garrison Ave. which was renamed “Steel Horse Alley” during the rally. This allowed attendees to park their motorcycles in the middle of Garrison Avenue and be within walking distance of the new entertainment stage, 70+ vendors, and the Cops and Cones.

 The third new aspect of the event was utilizing the Entertainment District. This newly enacted local ordinance allowed attendees to make a charitable donation for a specially designed bright red Steel Horse Rally charity cup that allowed patrons to walk on Garrison Avenue and throughout the Entertainment District with an alcoholic beverage. 100 percent of the donations from the cups go to four local charities: Antioch for Youth and Family, The Buddy Smith Veterans Home, the Fort Smith Museum of History and the Children’s Service League. Once all of the charitable donations for the cups are collected from local businesses who were official “Steel Horse Rally Charity Cup Locations,” the donations will be presented to the four charities by the Steel Horse Rally Inc. charity.

 Michael Crouch, Steel Horse Rally Board Member and co-owner of Old Fort Harley-Davidson, said, “We are excited to be a sponsor since Day One of the Steel Horse Rally. Our sales have increased every year and we expect this trend to continue!”

 Snow said much of the success of the Steel Horse Rally is because of the support of and cooperation with the Fort Smith Police Department.

 “We had zero arrests during the 2021 Steel Horse Rally,” said Captain Daniel Grubbs, Commander of Special Operations of the Fort Smith Police Department. “That’s a pretty amazing fact, considering the amount of people in attendance.”

 New Fort Smith Convention and Visitors Director, Tim Jacobsen had this to say about his first time experiencing the Steel Horse Rally: “The Steel Horse Rally generates exposure to the great destination of Fort Smith and creates experiences motorcyclists seek with the rolling hills and the scenic rides though the River Valley Region.”

 The Steel Horse Rally continued the tradition of crowd favorites like motorcycle racing at the Steel Horse Shootout at Tri-State Speedway in Pocola, OK. The starting location of the Steel Horse Rally Thunder Through the Valley Parade was changed due to storm damage to Fort Smith Park, but still had a record crowd and this year was led by motorcycle units from around the state.

 “We are proud to once again welcome a tremendous crowd to our great city,” said Fort Smith Mayor George McGill. “We are already looking forward to hosting this event May 6th & 7th, 2022.”

 Planning has already begun for next year’s Steel Horse Rally. Information is always available on the official Steel Horse webpage at www.TheSteelHorseRally.com (Photo courtesy of Joe Ward)


The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.