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The 2024 Steel Horse Rally roars back into downtown Fort Smith, Ark. on May 3rd & 4th, 2024. The rally continues to grow and 2023 was the largest year ever, with an attendance of more than 210,000 with a local economic impact of more than $25 Million. The charity motorcycle event “honors all who serve” and continues to help local charities and the community.

The Steel Horse Rally has partnered with the United States Marshals Museum for an exciting new event for the 2024 rally: The Steel Horse Rally Bikes and Badges antique motorcycle show will make its debut Saturday, May 4th from 11 a.m. until 3 p.m. at the US Marshals Museum, 789 Riverfront Drive in Fort Smith, Ark. This new event is sponsored exclusively by Fort Smith Harley-Davidson; Thanks to Fort Smith Harley-Davidson’s commitment to the Steel Horse Rally, admission is free to the U.S. Marshals Museum on Saturday, May 4th from 9 a.m. until 5 p.m. Additionally, there will be no entry fee for motorcycles entered into the Steel Horse Rally Bikes and Badges antique motorcycle show. This antique motorcycle show is open to all antique motorcycles that are 25 years old or older. The Bikes and Badges entry form and more information is available at marshalsmuseum.org

Be sure and stop by Bikes and Badges from 11 a.m. until 3 p.m. on Saturday, May 4th and cast your vote for your favorite antique motorcycle. The People’s Choice Award winner will be announced Saturday, May 4th after the Thunder through the Valley Motorcycle Parade from the Steel Horse Rally Main Entertainment Stage at the corner of 6th Street and Garrison Ave. All participants of the Steel Horse Rally Bikes and Badges antique motorcycle show will be invited to ride near the front of the motorcycle parade that stages at 3 p.m. at Riverfront Park at 121 Riverfront Drive and begins at 4 p.m.

Ben Johnson President and CEO of the United States Marshals Museum said that he is very excited about the partnership with the Steel Horse Rally and the new event.

“Nothing brings people together from all walks of life like old motorcycles,” Johnson said. “This will be a tremendous partnership that we can’t wait to kick off in 2024.”

The Steel Horse Rally continues to help and support local charities. The 2024 Steel Horse Rally official charities are the Fort Smith Boys & Girls Clubs, the Buddy Smith Home for Veterans, and Arc for the River Valley. During the Steel Horse Rally, May 3rd & 4th, 2024, when you get the Official 2024 Steel Horse Rally Charity Cup, 100 percent of the donations for these cups will go to these three charities. The Steel Horse Rally Charity Cups will be available for a minimum charitable donation of $5 at participating businesses in downtown Fort Smith as well as the Steel Horse Rally Handle Bar located at 6th and Garrison. The SHR Charity Cup and armband will allow those 21 or older to walk through the entire rally and downtown Entertainment District with an adult beverage.

The 2024 Steel Horse Rally will see the return of several crowd favorites including the Cops and Cones Motorcycle Exhibition and the Thunder through the Valley Motorcycle Parade. The 2024 Cops and Cones hosted by the Fort Smith Police Department will be Saturday, May 4th, starting at 10 a.m. at Garrison Ave. & 12th Street. This year, the Steel Horse Strongman Showdown will be Saturday, May 4th in a new location at the Glass Pavilion at 100 North B Street. This event features professional and amateur men and women athletes lifting tremendous amounts of weight. This is an officially sanctioned event and athletes can advance to Regional Strongman Competitions with a win at this event.

The 2024 Steel Horse Rally will feature great live music and entertainment from the Steel Horse Rally Stage located in the parking lot across from First National Bank, at the corner of 6th and Garrison Ave. The Steel Horse Handle Bar will be located near the stage along with the Very Important Biker Area right in front of the stage. For the ultimate experience of the 2024 Steel Horse Rally, VIB (Very Important Biker) packages will be available soon for a charitable donation on the official Steel Horse Rally webpage at www.TheSteelHorseRally.com The VIB package includes a new event, the Inaugural Steel Horse Rally VIB Treat & Greet. Additionally, VIBs will receive premium seating for the entertainment and Miss Steel Horse Rally Bikini Contest on the Steel Horse Rally Main Stage at the corner of 6th St. and Garrison Ave. VIBs will also be able to reserve the official 2024 Steel Horse Rally T-shirt and a 2024 commemorative bag filled with goodies.

“We are so excited about the return of the Steel Horse Rally to downtown Fort Smith, Arkansas. The addition of the Steel Horse Rally Bikes and Badges event gives us a unique opportunity to share the world-class US Marshals Museum with everyone during the 2024 Steel Horse Rally,” said Steel Horse Rally president and founder Dennis Snow. “There are so many people who make this annual event possible in downtown Fort Smith, Arkansas: the sponsors, those who attend the rally from all over the world, and of course our family of volunteers who fuel the rally.”

The 2024 Steel Horse Rally Volunteer Meeting will be Saturday, March 23rd at 10 a.m. at the Courtyard by Marriott Hotel at 900 Rogers Ave. in downtown Fort Smith. We welcome new volunteers to be part of Steel Horse Rally Volunteer Team. More information about the volunteer meeting and about the 2024 Steel Horse Rally is available on the official Steel Horse Rally webpage at www.TheSteelHorseRally.com

There will also be 70+ vendors in three vendor areas along Garrison Avenue that will open starting at noon on Friday, May 3rd. Motorcycle riders can also park their bikes in the middle of Garrison Avenue, one of the widest downtown streets in the USA, starting at 6:30 p.m. on Friday, May 3rd, and 9 a.m. on Saturday, May 4th. Also, riders can support the Steel Horse Rally Inc. charity by riding in the Public Guardians Poker Run on Friday, May 3rd.

The sponsors that support the 2024 Steel Horse Rally make it possible to offer all of these family-friendly events in downtown Fort Smith free of charge. We would like to thank Choctaw Casino, The City of Fort Smith, First National Bank of Fort Smith, Fort Smith Harley-Davidson, Cheap Sleep, Horton Law, Belle Point Beverages, Garrison Goodies, and all of the fine sponsors that continue to support the Steel Horse Rally. Also our sponsoring hotels include the Wyndham and Courtyard by Marriott in downtown Fort Smith. 

Created: 18 March 2024