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The Steel Horse Rally Inc. charity is dedicated to honoring all who serve and helping the local community by generating thousands in donations for local charities. The positive impact of the Steel Horse Rally is felt by the entire region the Steel Horse Rally Inc. is now accepting sponsors for the 2024 Steel Horse Rally which will be May 3rd & 4th, 2024 in Fort Smith, AR. The 2023 Steel Horse Rally brought more than 210,000 visitors to Fort Smith. The local economic impact of the 2023 Steel Horse Rally is estimated to be more than $24 Million (according to the Fort Smith Advertising & Promotion Commission). In just 8 weekends combined (since the SHR was first held in 2015), the Steel Horse Rally has had a total estimated local economic impact of more than $100 Million. The rapidly-growing charity event brings more visitors and tax dollars to the region than any other annual event in the area, plus raises thousands in donations for several local charities.

The Steel Hose Rally Inc. has many opportunities for you and your business or organization to be a sponsor of the upcoming Steel Horse Rally and events throughout the year. As an Official Sponsor of the Steel Horse Rally, your business makes a positive impact on the community while giving your business an opportunity to reach thousands of potential loyal customers. If you are interested in learning more about sponsorship opportunities for the 2024 Steel Horse Rally and upcoming events, please contact the Steel Horse Rally Inc. at This email address is being protected from spambots. You need JavaScript enabled to view it. or 479-414-3775 and a representative of the Steel Horse Rally Inc. will contact you soon. 

 

Enjoy the Steel Horse Rally Very Important Biker Experience: The Ultimate Way to experience the Steel Horse Rally.

Skip the lines and enjoy the best seats with your VIB Pass for all of the great entertainment at the 2024 Steel Horse Rally! VIBs have exclusive access to the VIB Area at the Steel Horse Rally with VIB seating for the live music, entertainment, and the Miss Steel Horse Rally Contest! Plus VIB bar access, exclusive access to the Inaugural Steel Horse Rally Treat & greet, an official Steel Horse Rally T-shirt (you choose the style, size and color), an official Steel Horse Rally Charity Cup, Swag Bag, and more! VIB Packages are available exclusively online for a minimum charitable donation of $99 each and only a limited number of VIB packages are available. See full list below of all of the items included in the VIB Package.

The 2024 Steel Horse Rally VIB Package

$99 Minimum Charitable Donation 

2024 Steel Horse Rally VIB: Please select your T-shirt size:
VIB Name:
VIB Email & Phone #:

The 2024 Steel Horse Rally Very Important Biker Package includes:

  • An official 2024 Steel Horse Rally T-shirt reserved in size, color, and style of your choice! This is the only way to reserve an official 2024 Steel Horse Rally T-shirt (which sold out last year)! New for 2024, you get to choose which 2024 Steel Horse Rally T-shirt design that you want on the back of your shirt! Choose from two very unique official Steel Horse Rally T-shirt designs in two colors. (After you order your VIB package, you will receive an e-mail from This email address is being protected from spambots. You need JavaScript enabled to view it. that gives you two unique T-shirt options and two colors to choose from. Just respond to the e-mail, letting us know which shirt design and color shirt you prefer and we will reserve it for you).
  • An official VIB Badge with lanyard and VIB Armband that allows you into the official VIB Area in front of the Steel Horse Rally Stage.
  • Enjoy access to the VIB Area directly in front of the Steel Horse Rally Main Stage and right next to the Steel Horse Rally Handle Bar, located at 6th St. and Garrison Avenue (Across from First National Bank). Enjoy VIB seats and the VIB Area in front of the stage that offers the best view of all of the live music and entertainment on the Steel Horse Rally main stage. Plus see the presentation of some very special awards including the Inaugural Bikes & Badges Antique Motorcycle Show People's Choice Awards.
  • New for 2024, the VIB package includes the official 2024 Steel Horse Rally Charity Cup. For those age 21 and up (with accompanying armband), you will be able to walk throughout the Steel Horse Rally and downtown entertainment district with an adult beverage in your cup. The Charity Cup helps raise donations for three local charities selected by the Steel Horse Rally Inc. charity this year: The Buddy Smith Home for Veterans, the Arc for the River Valley, and the Fort Smith Boys & Girls Club.
  • New for 2024: Exclusive VIB Access to the Inaugural Steel Horse Rally VIB Treat & Greet presented by Garrison Goodies. On Friday evening, May 3rd at 5 p.m. in the VIB Area in front of the Steel Horse Rally Main Stage. Tantalize your tastebuds with delicious culinary creations courtesy of Garrison Goodies and meet the Steel Horse Rally founder and president Dennis Snow (and some very special guests). Garrison Goodies is a locally-owned candy store that offers unique treats and candies is and proud sponsor of the Steel Horse Rally. They and will have an expert available to tell you about their unique selections of locally-made treats.
  • Enjoy Exclusive VIB Access to the Steel Horse Rally Handle Bar. Skip the lines and enjoy cool, refreshing beverages from the Steel Horse Rally Handle Bar!
  • An official VIB Swag Bag loaded with goodies! Enjoy a bag filled with swag from some our Steel Horse Rally Sponsors (Plus, more VIB perks).

When you purchase a VIB package, you will receive an e-mail (or digital receipt) from PayPal showing your donation to the Steel Horse Rally Inc. charity. You will also receive and additional e-mail from This email address is being protected from spambots. You need JavaScript enabled to view it. that will give you the T-shirt design and color options to choose from for your official Steel Horse Rally T-shirt that is included in your VIB package. When reserving multiple VIB packages on one order, please be sure to include the names and shirt sizes of each VIB. If you have any questions or need additional information, contact the Steel Horse Rally Inc. at This email address is being protected from spambots. You need JavaScript enabled to view it. or 479-414-3775 

A VIB Package is for one person. VIB must be age 21 or up. Only a very limited number of VIB passes are available exclusively online before the rally, so reserve yours today.  If you have any questions about the VIB packages, contact the Steel Horse Rally office at This email address is being protected from spambots. You need JavaScript enabled to view it. or 479-414-3775. Charitable donations to the Steel Horse Rally Inc. charity may be tax deductible; (Consult your tax expert for details.)

 

 

Poker Run

Great Rides on Top-Rated Motorcycle Roads

When you arrive at the Steel Horse Rally, enjoy some great rides on some of the top motorcycle roads in the country and help local charities. On Friday, see some of the best roads in Arkansas and Oklahoma on the 5th Annual Public Guardians Poker Run which begins at Gus's Bar & Grill at 821 Garrison Ave. Fort Smith, AR. This ride will take you by the historic Heavener Runestone that is still a mystery. Minimum charitable donation of $20 per bike, $5 per hand and $5 for extra cards. There will be prizes for best (and worst) hands! (See details below).

Then on Saturday, May 4th, the Annual Law Enforcement Fun Run takes you on the Thunder Loop which features some of the best roads in Arkansas including Scenic Hwy 23 (The Pig Trail) that has been named one of the top motorcycle roads in the country. Plus, Scenic Hwy 215 is one of Arkansas' hidden gems as it winds through curves by the Mulberry River and takes you to Oark, home of the oldest General Store still in operation in Arkansas. Registration begins Sat., May 4th at 9 a.m. at JJ's Grill at 5400 Phoenix Ave. in Fort Smith. $15 minimum charitable donation per rider. (See details below)

Plus, if you're a fan of HBO's True Detective, you can see many of the filming locations where the show was recently filmed in Western Arkansas. Check out the True Detective Ride on our Rides page that features several of the filming locations and some beautiful places along the way including Artist's Point. For more info about any Steel Horse Rally events, e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Scenic Ride through Arkansas & Oklahoma

The Heavener Runestone

The Public Guardians is a non-profit group of Police, Fire, EMS, Veterans, Military and Medical professionals that raise donations for several public charities.

One of the poker run stops is at the Heavener Runestone Park. Heavener Runestone Park is a 55-acre park located near Heavener, OK. The park is operated by a non-profit organization and the Viking Festival is held at the park on two weekends a year serves as a fundraiser for operating and maintaining the park.

Opened in 1970, the park was established around the Heavener Runestone found in 1923, and most likely inscribed in the 19th century, perhaps by a Swedish immigrant. The stone is located on Poteau Mountain and is one of the most visited tourist attractions in southeastern Oklahoma. It is also, perhaps, one of the most controversial. The controversy centers on when the runes were carved into the piece of Savanna sandstone as well as on their translation. For more details about the runestone and the park, click here.

Map of route:

For more info about great rides, click here.

 

The Annual Law Enforcement Fun Run

Saturday, May 4th Registration begins at 9 a.m. at JJ's Restaurant at 5400 Phoenix Ave., just minutes from downtown Fort Smith. Kickstand up at 10 a.m.

An official Event of the Steel Horse Rally, the Annual Law Enforcement Fun Run raises money for the Steel Horse Rally Inc. charity and the Fraternal Order of Police Lodge #39. Registration and pancake breakfast for riders at JJ's located at 5400 Phoenix Ave. in Fort Smith. There is a minimum $15 charitable donation for riders with proceeds going to the Steel Horse Rally Inc. charity and the FOP Lodge #39. (Cost for breakfast is separate).

Take a scenic ride on the Thunder Loop that takes you on some of Scenic Hwy 23 and Hwy 215 that parallels the Mulberry River. The ride begins at 10 a.m. at JJ's and end at Fort Smith Park in time for the Thunder through the Valley Motorcycle Parade. Ride past the oldest store in operation in Arkansas, the Oark General Store and stop there for lunch or ice cream, plus enjoy scenic view of rock cliffs, historic bridges, mountains, top rated-motorcycle roads in the country, the Pig Trail: Scenic Hwy 23.  For more details, This email address is being protected from spambots. You need JavaScript enabled to view it..

 

 

The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2014 to honor veterans, military, law enforcement and first responders, and to help local charities and the local community.