Vendors Are a Huge Part of the Steel Horse Rally’s Success!

Be part of The Steel Horse Rally, one of the fastest-growing charity motorcycle rallies in the United States! The Steel Horse Rally is held the first weekend each May and is dedicated to “All Who Serve” and helps several local charities and the community. In 2021, the Steel Horse Rally saw a record-breaking attendance of an estimated 130,000 attendees in downtown Fort Smith, Arkansas with motorcycle parking just steps away from Steel Horse Rally Vendors!

Since it was established in 2015, the two-day event is one of the premiere events in the region. The local economic impact of the 2021 charity rally is estimated to be more than $19.6 Million (according to the Fort Smith Advertising & Promotion Commission). The Steel Horse Rally Inc. charity has donated more than $120,000 to local charities and charitable organizations. Each year, local charities and charitable organizations apply and several are selected to be recipients of the donations generated at the annual Steel Horse Rally.


If you are interested in being a vendor at the 2023 Steel Horse Rally, please e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call the SHR Inc. office at 479-414-3775.

The SHR Vendors: An Integral Part of the Rally

A huge part of the success of the rally comes from the contributions and uniqueness of our vendors. The Steel Horse Rally is a family-friendly rally and there is no admission fee for people to enter the vendor areas. All items to be sold must be approved by the Steel Horse Rally Inc. before the event.  There are vendors fees and vary upon space and items needed (including electricity, water, additional parking passes, etc.). All applications, photos, documents, and payment must be received by the dates on the vendor application to avoid late fees. 

The Steel Horse Rally has vendors in three areas centered around Garrison Avenue in downtown Fort Smith. During the rally, portions of Garrison Avenue are open to motorcycle traffic only and motorcycles may park "nose-to-nose" on the yellow line in the middle of the avenue (very close to the vendor areas!). The three main Steel Horse Rally Vendor locations for 2023 include:

Vendors near the Steel Horse Rally Entertainment Stage and VIB (Very Important Biker) Area: 601 Garrison Avenue (in parking lot across the street from First National Bank of Fort Smith)

SHR Vendor Village: located in the 800 Block of Garrison Avenue, right in the middle of foot and motorcycle traffic during the Steel Horse Rally. This is where official Steel Horse Rally merchandise will be located and the SHR Inc. info tent. This is where the food court, restroom facilities are located.

Vendors at Cisterna Park/General Darby Statue: located in the 1000 block of Garrison Ave., next to the statue of General William Darby on a motorcycle, this location is right next to where the Cops and Cones Motorcycle Exhibition will be at 10 a.m. on Saturday morning of the rally. 

Steel Horse Rally vendor areas are located in the heart of historic downtown Fort Smith and close to all rally events and convenient motorcycle parking. The Steel Horse Rally Motorcycle Parade ends on Garrison Avenue right next to the vendor areas. The Steel Horse Rally is THE place to be: Featuring 70+ unique vendors that have all kinds of foods, services and wares!

If you are interested in becoming a vendor at the Steel Horse Rally, please This email address is being protected from spambots. You need JavaScript enabled to view it.



The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.