Vendors Are a Huge Part of the Steel Horse Rally’s Success!

Be part of The Steel Horse Rally! One of the fastest growing, charity motorcycle rallies in the United States. In 2018 the Rally brought more than 100,000 people and more than 75,000 motorcycles to downtown Fort Smith, Arkansas with motorcycle parking just steps away from the Vendor Village. The SHR is open to all riders and dedicated to “All Who Serve”.

In 2019, the two-day event raised thousands for local charities and had a local economic impact of more than $16 Million. We also received local, regional and national recognition for being an outstanding annual entertainment event that features top national music acts in addition to great motorcycle rides, a variety of vendors, bike show, Miss SHR Bikini Contest and more.

If you are interested in being a vendor or sponsor at future Steel Horse Rally events, please e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. 

The SHR Vendors: An Integral Part of the Rally

A huge part of the success of the rally comes from the contributions and uniqueness of our vendors. The Steel Horse Rally is a family-friendly rally and there is no admission fee for people to enter the vendor areas. All items to be sold must be approved by the Steel Horse Rally Inc. before the event.  There are fees for items needed by vendors including electricity, water, and additional parking passes. All applications, photos, documents, and payment must be received by the dates on the vendor application to avoid late fees. All vendors will receive a meal, private vendor parking lot and a staff of dedicated volunteers ready to help you in any way possible.

The Steel Horse Rally has vendors in three areas centered around Garrison Avenue in downtown Fort Smith. During the rally, portions of Garrison Avenue are open to motorcycle traffic only and motorcycles may park "nose-to-nose" on the yellow line in the middle of the avenue. The three main Steel Horse Rally Vendor locations for 2022 include:

Vendors near the new Steel Horse Rally Entertainment Stage and VIB (Very Important Biker) Area: 601 Garrison Avenue (in parking lot across the street from First National Bank of Fort Smith)

SHR Vendor Village: located in the 800 Block of Garrison Avenue, right in the middle of foot and motorcycle traffic during the Steel Horse Rally. This is where official Steel Horse Rally merchandise will be located and the SHR Inc. info tent. This is where the food court, restroom facilities are located.

Vendors at Cisterna Park/General Darby Statue: located in the 1000 block of Garrison Ave., next to the statue of General William Darby on a motorcycle, this location is right next to where the Cops and Cones Motorcycle Exhibition will be at 10 a.m. on Saturday morning of the rally.

Steel Horse Rally vendor areas are located in the heart of historic downtown Fort Smith and close to all rally events and convenient motorcycle parking. The Steel Horse Rally Motorcycle Parade ends on Garrison Avenue right next to the vendor areas. Featuring 50+ unique vendors that have everything to customize your motorcycle, jewelry, motorcycle gear, face-painting and activities for children, and all kinds of menu items to tantalize your taste buds, this is THE place to be!

If you are interested in becoming a vendor at the Steel Horse Rally, please This email address is being protected from spambots. You need JavaScript enabled to view it.



The Steel Horse Rally Inc. is a non-profit 501(c)3 charity established in 2015 to benefit local charities, honor veterans, military, law enforcement and first responders, and help the local community.