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Steel Horse Rally Inc. makes first charitable donation of the year

Steel Horse Rally Inc. makes first charitable donation of the year


Steel Horse Rally Inc., made their first charitable donation of 2017 at a volunteers appreciation party Saturday at noon at the former Combs Dairy property, 800 Torrington Way.

“The rally came about for several different reasons,” said Steel Horse Rally president and local radio personality Dennis Snow. “Number one was to rejuvenate civic pride from our citizens. We kind of watched the town deteriorate, especially downtown, and that was unacceptable.”

The rally, held in May, had an economic impact of roughly $13.8 million on the city, according to Snow, and drew an estimated 75,000 people.

“Our second goal was to raise money for charity, and we’re very adamant that the charity money stays in the local area,” said Snow.

Charitable organizations are very close to Snow’s heart. He said that he had polio when he was a child, and the March of Dimes helped out his parents, who couldn’t afford the care he needed.

“That really stuck with me,” said Snow. “From then on, I made it a point to always give back as much as I possibly could.”

This year, the rally donated roughly $20,000 of booths and display space to local charities. This year’s charities are Heroes on the Water, ARC of the River Valley, the Buddy Smith Home for Veterans, the Fort Smith Museum of History and Earthbound Angels Inc.

“Every year, it’s grown,” said Snow of the rally’s economic impact. “Every year, it’s headed in the right direction, but this is all about our citizens and our city coming together and making downtown look good. We’re really, really proud of what’s happening.”


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