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“Steel Horse Alley” to be the new name for 9th Street

Apr 2017

“Steel Horse Alley” to be the new name for 9th Street

9th Street to be renamed “Steel Horse Alley” and a pre-rally Bike Night & Auction kick off the 2017 Steel Horse Rally

(Fort Smith, Ark.  – Home of the 2017 Steel Horse Rally) The Steel Horse Rally is “Takin’ it to the Streets” as 9th Street officially becomes “Steel Horse Alley” just in time for the 2017 Steel Horse Rally which rolls into downtown Fort Smith, May 5th & 6th, 2017.  Large, reflective metal “Steel Horse Alley” signs will be installed above the street starting at 9 a.m. Thursday, May 4th at three locations:

  • 9th Street & Rogers Ave.
  • 9th Street & A St.
  • 9th Street & Garrison Ave.

The Steel Horse Alley sign was designed with the help of the Fort Smith Street Department. As the signs go up, Dennis Snow, president of the Steel Horse Rally Inc., will be among the Steel Horse Rally volunteers preparing the Steel Horse Alley for all of the entertainment that will take the stage in the middle of the street on Saturday, May 6th. The 3rd Annual Steel Horse Rally on May 5th & 6th in downtown Fort Smith is a charity motorcycle rally that honors all who serve and is dedicated to helping local charities. All proceeds from the event benefit the Steel Horse Rally Inc. charity and local charities including the Fort Smith Museum of History, Earthbound Angels, The Buddy Smith Veterans Home, Heroes on the Water and ARC of the River Valley.

“I am so proud of the civic pride that I have seen exhibited at the Steel Horse Rally that has been restored by all types of bikers riding all types of motorcycles and people who don’t ride, all who care about making a positive impact and contributing to their community,” Snow said. “I sincerely appreciate the City of Fort Smith Street Dept. working with us on the sign change and everyone involved for allowing us to turn 9th Street into the Steel Horse Alley for entertainment during the 2017 Steel Horse Rally.”

For the first time ever, the Steel Horse Rally is “Takin’ it to the Streets” by having all of the music and entertainment on the main Steel Horse Rally Stage on Saturday, May 6th starting at 11 a.m. that will be in the middle of Steel Horse Alley (9th Street between Garrison Ave. and A St., near Sake’). Entertainment includes Joe Giles and the Homewreckers, Mason Jar Revival, Juni Moon, Scattered Hamlet, The Miss Steel Horse Rally Bikini Contest ($500 Cash & Prizes for the Winner), and Bobaflex who is known for songs like “Bury Me With My Guns On.” Bobaflex is touring in support of their new single, a cover of Pink Floyd’s “Hey You.”

“Just as in years past, this huge event would not be possible without the hundreds of people pulling together, all with the common cause of helping local charities,” Snow said. “I am so honored to work alongside our volunteers who keep the wheels of the rally turning.”

The suggested minimum donation is $5 per person to see 5 great bands and purchase beverages at the Steel Horse Rally Handle Bar that will be near the stage starting at 11 a.m. on Saturday, May 6th (for those 21 and up). Plus, for the first time, the Steel Horse Rally has a VIB (Very Important Biker) Area with covered seating and table service from the Steel Horse Rally Handle Bar. VIB passes and armbands will be available at the main gate (at Garrison and Steel Horse Alley/9th Street) on Saturday, May 6th or you can get your VIB pass on Friday or Saturday in the Steel Horse Rally VIB Check-in tent in the Vendor Village in the 800 block of Garrison Ave. (second tent from Garrison Ave., next to the wall with the mural) for a donation of $30. Anyone who pre-ordered a VIB Package can pick it up at the VIB Check-In tent in the Vendor Village at any time during the rally.

Bike Night: May 3rd, 5 p.m. at the Sound Room to benefit the Steel Horse Rally Inc.

The Steel Horse Rally kicks off with a pre-rally Bike Night featuring a Jimi Hendrix tribute and a live auction to benefit the Steel Horse Rally Inc. The event will take place Wed., May 3rd at the Sound Room, 817 Garrison Ave. There will be auction items including autographed music memorabilia from Jackyl, a Can Cooker courtesy of Fort Chaffee Outfitters, a wine gift basket courtesy of Diamondhead Wine, an autographed item from a very special country star, plus a 50/50 drawing and your first opportunity to get official 2017 Steel Horse Rally Merchandise with all proceeds going to the Steel Horse Rally Inc. charity. Also, you can register to win tickets to see Hell Yeah at the Sound Room in August (no purchase necessary, but must be present to win) Doors open at 5pm; dinner & beverages will be available for purchase. Music starts around 7:30 p.m. No cover charge, however a $5 minimum charitable donation to the Steel Horse Rally Inc. Details at:

The Heroes Salute Ceremony & Ride: Friday, May 5th at 5:30 p.m.

This year, the new Heroes Salute Ceremony and Ride honoring all who serve, starts at 5:30 p.m. on Friday, May 5th at the National Cemetery. Motorcycles can park around the flagpole starting at 5:30 p.m. At the ceremony which starts around 6 p.m., all branches of the military will be recognized. After the ceremony, some very special veterans will lead this ride and will be the first motorcycles to park in the middle of Garrison Ave., officially shutting the street down for the evening. Details at

The Steel Horse Rally has events for the whole family including the Birds of Prey Show which will take place at 9 a.m. on Saturday, May 6th in the Garrison Commons (Pocket Park) in the 900 Block of Garrison Ave. The 3rd Annual Steel Horse Rally Thunder through the Valley Motorcycle Parade ending on Garrison Ave. will be Saturday, May 6th at 4 p.m. (lineup begins at Fort Smith Park at 3 p.m.). For all of the details, visit


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